You have probably heard the terms content marketing and SEO utilized quite often if you have been plugged into the world of online marketing in the past several years. Furthermore, they appear to be utilized by the same sorts of people, in a similar context, and denoting to the same tactics.
This could all be a little confusing if you are new to the industry of online marketing. You may have trouble creating the line between those ideas, even if you are experienced. This is good on some level. SEO and fresh content for Google are two firmly intertwined techniques. However, you must know where each starts and ends if you want to get the most out of every dimension.
The High-Level View on Content
Let us begin by defining the techniques and goals of content marketing. Usually, the concept is to generate important content for the clients to use. The important content can refer to content that is useful, entertaining, informative, or practical. The kind of content does not matter a lot. It can be in the form of podcasts, videos, infographics, whitepapers, or blog posts.
The objective is to attract naturally potential clients to your website by providing them a thing they like (typically for free), and then encourage them to convert by creating a minor pitch for your services and products.
The High-Level View on SEO
SEO (Search Engine Optimization) is a sequence of strategies intended to improve the rankings of your site in search engines. This includes the individual pages within that website. Search engines rank sites based on 2 general criteria of aspects – authority and relevance. Improving relevance typically means tailoring your content to entice to a particular group of search users, while improving authority means making your website more reliable by generating greater content and earning links.
The objective is to improve the visibility in search engines by obeying with the ranking methods and expectations of search engines.
SEO and fresh content for Google share a similar space often since they both share the similar implied objective – to acquire more clients to the website. Also, they share a tool; content marketing is able to generate an audience by enticing to the readers and spreading over word of mouth and social shares. However, it is also a required ingredient for SEO.
Generally speaking, SEO seems to concentrate on enticing users by appealing first to search engines and improving the ranks. Content marketing seems to concentrate on directly enticing to users, which appeals to SEO in turn.
You could argue that the main objective of SEO must be pleasing users. However, the real goal for Houston SEO is search engines, and the real goal for content marketing is user experience.
You need both content marketing and SEO working in harmony with one another if you want a complete online marketing tactic. It is difficult to strictly have one without, unintentionally or intentionally, dabbling in the other. Therefore, your task as a marketer is to look for the balance, instead of making a firm choice.